The Position Analysis Questionnaire is one of the most widely used means of job analysis.
It is a structured job analysis questionnaire that quantitatively measures job characteristics and correlates them with human traits. Positioning analysis is a process of analyzing how a company’s current brand is perceived by the marketplace.
When identifying target market opportunities, a company needs to compare the way its brand is perceived with the needs of the targeted market. Small businesses especially want to target markets that offer a good opportunity for success.